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HAWK, LA 1ÈRE MOBILE PROGRAMMATIC PLATFORM
Le pitch
HAWK est la première Plateforme Programmatique Mobile dans le monde. Construite pour être un DSP mobile de nouvelle génération pour les agences et les annonceurs, Hawk ajoute des couches exclusives de data et de créa à son bidder mobile et son algorithme d’optimisation
Description
Hawk includes strong capabilities to customize video, native or rich media creatives directly within the platform, through VAST and MRAID IAB standards. Our experienced creative designers can provide you with customized ad formats, in less than 12 hours.
Hawk natively includes APIs from mobile DMPs, giving access to audience targeting on mobile. Through device ID, we can now target mobile users based on: Age, gender, purchase intent, household income
Through our connections with leading exchanges, we can supply buyers with premium mobile ad placements: video, native in-feed, rich media creatives. Hawk gives you access to both worldwide and local publishers, either through open auction, or programmatic direct
Réf. : Og059 /
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